Markets
Today’s consumer electronics market demands continuously improving chip performance to drive the latest applications and service offerings. At the same time, content and performance standards continue to evolve, making it costly to re-engineer and re-manufacture products to maintain competitive position.
Applicable Markets
Advanced Television & Set Top Boxes
HDTVs, a nearly 250 million unit market in 2011, represent one of several product areas that stand to benefit from Panève’s disruptive solution. In addition to its advantages over current HDTV solutions and ability to address the next generation of ultra-HDTVs, Panève’s software-based technology enables spectacular applications that currently are relegated to wish-lists by TV and set-top-box manufacturers. For example, using software algorithms, Panève processors can manipulate live video stream. 91% of all consumer Internet traffic will be video-based by 2013. A Forrester Research survey of more than 100 national advertisers, representing nearly $14 billion in measured media budgets, found that 75% of respondents believe interactive TV will be an effective source of lead generation – Panève is in the right place at the right time to take advantage of this transition.
Gaming
More than half of U.S. households now have a gaming console and that figure is nearly 100% when you consider hand-held devices, and set-top-boxes. Gaming consoles tend to offer more raw processing power than most other devices in the home. Much of that power is unidimensional and inflexible. Progress in the embedded SoC market in recent years has been limited to evolutionary change over text-based architectures developed decades ago, such as x86, ARM and MIPS. Today’s traditional hardwired approach has long development cycles, high capital and R&D costs, and no ability to take advantage of new standards or new software algorithms.
Much like the revolution from application-specific hardware to virtual machines on general purpose blades in data centers, Panève’s solution melds disparate, hardwired, special purpose processors into a single, general purpose processor capable of performing many “virtual” functions. It also allows these devices to inter-connect with other devices in a manufacturer’s ecosystem, and take advantage of evolving transitions that generate incremental business and revenue. One example would be Microsoft’s ability to roll out games that enable varying levels of functionality by leveraging your computer, XBox, Kinect Camera, or hand-held mobile phones.
Tablets
Tablet sales have grown faster than anyone predicted and have now reached faster adoption rates than any other consumer electronics device in history. From the iPad to the Kindle, the adoption of such embedded computing devices illustrates a trend towards service and software driven products that evolve over time. In an AdMob HuffPost survey, 43% of consumers spend more money on tablets than on their laptop or computer, and 59% spend more time on tablets than reading paper books. Tablets have perhaps the most to gain from Panève’s benefits because they sit at the crossroads between single-purpose and multi-function devices. Tablets have to be able to handle personal and professional application requirements, and withstand stringent expectations on both ends of the spectrum. Panève’s Rhino delivers just that.
Mobile
Mobile phones are fast becoming synonymous with smart phones. Of 4 billion phones shipped, there’s nearly 75% smart phone growth. Expectations for the rate of change are increasing across the board when it comes to performance and flexibility. As service providers continue to offer more features and greater support for applications, there’s a growing demand for a compatible, upgradeable product roadmap that maximizes not only competitiveness but also the product’s life cycle. Panève enables manufactures to increase the product’s use and longevity, while supporting a single common shared platform for the whole product family, therefore increasing appeal, while significantly reducing engineering, deployment, and support costs.
Automotive
The value of semiconductors in vehicles will increase from $350 in 2011 to $425 per vehicle by 2014, as more high-tech electronic, safety and communications systems get designed into mid-range car models, according to IC Insights research. Government mandated safety systems will drive the number of chips used in vehicles, but content and sophisticated communications and entertainment features will increasingly push the envelope on functional advances. This is a perfect match for Panève’s RhinoCore.
Other
Panève’s chip design works exceptionally well for applications with intensive video/image/graphics and signal processing requirements where heterogeneous computing is hitting performance limits and limits to parallel processing. The Company’s RhinoCore processor has significantly higher resource utilization and ~40% area reduction relative to current heterogeneous hardware architectures. In addition to the various large, growing markets mentioned above (Advanced TVs, Set Top Boxes, Tablets, Mobile, and Automotive Telematics) Panève’s technology has the potential to positively impact a number of other markets, from the military to traffic control. Face recognition for instance, deploys many of the video signal processing characteristics that would benefit from Panève’s intellectual property. Contact us if you have an inquiry pertaining to your own industry.
